Top Tips For Retail Jewelry Displays And Packaging To Increase Your Revenues

By Dorothy Campbell


If you are selling jewelry, how you display and package your products will make a huge difference as to whether you make a sale or not. That is why you should make an effort to ensure that you get this aspect of your business right. Here are some steps you can take to improve your retail jewelry displays and packaging.

Find a display that is large enough for you to use to show off all your items. This will prevent you from overcrowding your items, which may come across as being quite careless and unprofessional. The proper sized display will also save you the cost of buying a case that is too big, yet you will not use it to its fullest potential. The size of the display should also be appropriate to your selling point. This is whether you are in a large shopping mall, in a small shop or you are having an exhibition at a trade show.

Balance out the colors in your display. This is to create high contrast and to make your products attractive. A colorful visual display of your products will work well to get the attention of customers. However, the color of the display case should not overpower the colors of your products otherwise, it will draw away the attention of customers from the accessories. Arrange your products in such a way that the colors blend well.

Use lighting to maximum effect. Make sure that there is enough lighting for your clients to see your products well. If natural light is not sufficient where you are, have light bulbs installed on the case. You can have a light placed on each shelf. You can use white lighting or colored lighting.

Mirrors can be a great addition to your display. You can have the mirrors set up on top of your display case, so that your clients can look at themselves when trying out your accessories. This will boost your sales because if they look nice with the accessories on there are high chances that they will buy them.

Arrange all items in the display strategically and in an organized manner. Every single object should be displayed well. This is to help customers focus on particular items that they are interested in. If the items are all grouped together because the space is too small, customers will be hard placed to identify products that they want.

Remember to show the prices of items. Most clients want to know the prices of items right away, so that they can decide whether they will make a purchase or not. So displaying prices will spare you the hassle of customers constantly asking you how much each item is worth. This will increase your ability to serve your clients faster.

Pack the items nicely once someone buys them. Avoid using substandard packing materials. Take time to come up with good packages that your clients will enjoy having. It will help them feel appreciated and the positive experience may make them come back to buy more stuff.




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