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Simple Tips On Retail Jewelry Displays And Packaging

By Shawn Hunter


If you ever have a line of jewelries that you plan to showcase, then you must make use of perfect sales pitch. You got to make the said jewelries as appealing as possible to potential buyers. It is for that reason that you should search for quality retail jewelry displays and packaging. To use that, here are some of the great tips to take advantage of.

First, there is a need to think about scale and proportion. This is because you have to select the valuables that will fit well with a case you plan to use. Whenever you are displaying it at the gallery or trade show, pick the displays that are neither too small or too large. It should be just the perfect fit for all valuables.

There must also be balance in the valuable pieces that you are trying to show off. This means you should never confuse the customers by putting on a display with conflicting visuals. As much as possible, you should keep a very consistent look all throughout the pieces, be it in the color, shape, or texture.

Think about the depth and dimensions too. The buyers will actually have a hard time looking at your pieces when they are showcased on the same planes. It is good to use risers for that then. An alternative would be displays with different heights. With these, you could have the customers start at one point and move to another with ease.

Think about the contrast as well. When it comes to displaying the jewelry piece, you only have ten seconds to get the customer's attention. If you need a powerful way of grabbing their attention, then you better make use of proper contrast. Create contrast especially with the special pieces that you wish to showcase to potential clients.

Color scheme. There must be consistency with a scheme for all colors too. You must decide on what to have. Aim especially to create a consistent color scheme that actually enhance the appeal of the jewelry you have. The color scheme should not only work with the jewelries but with the cases as well.

Mirrors and lighting should be used properly. These are two things that can add great depth to the space you are working on. For the mirrors, use it to invite clients to try on your valuables. When they see how they look like with these jewelry pieces on, they will fall in love easily and might purchase your product.

Organization. There needs to be proper organization with the showcased jewelries. Do not just put them in together. Never cram them in as well. There must be proper groupings to the valuables. Let the customers focus their eyes on what you want to sell first. With proper organization, you can boost your sales.

Put a proper price on the item. You better show the price tags for the items you want to sell. This is so that your potential buyers do not have to call on you just to get the price for a jewelry they have their eyes on. Without having to wait for the salesperson, they can get answers without needing to wait.




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