There's no denying the fact that television is one of the most engaging media outlets in the world. I am sure that most will attest to such a fact, especially when you look at the various reality shows and dramas which gain the attention of various audiences. Twitter has recognized this, which has brought about a tool known as TV Timelines. Social media agencies, as well as related entities, can tell you why this very tool matters.
According to an article on Mashable, it seems like a good portion of people enjoy TV more when there's some kind of social media set in place. In fact, a Nielson study illustrated that 15% of viewers take part in this activity, as those adults tend to watch 5 hours of TV, or more, each and every day. What social media does is allow people to discuss what they are watching, engage in conversation with others about certain shows, and create bonds as a result.
This is where the concept of Twitter's TV Timelines can come into effect, which is more of a mobile experience than anything else. The way that it works is if you tweet out with a specific hashtag, related to a particular show, you will be given an invitation to try out TV Timelines. What this service will do is trim the proverbial fat, allowing you to get immediate news on certain shows. Everything will be displayed in streamlined fashion, which makes matters that much easier.
Second-screen experiences are nothing new in media, especially when companies such as WWE have been able to latch onto this earlier. However, given the massive reach of Twitter that social media agencies can attest to, one can argue that their experience with TV Timelines will be stronger. Given the vast amount of TV shows, and the interest in each of them, and there's a great level of potential to consider. It's just a matter of whether or not it's realized, which firms like fishbat will undoubtedly observe.
If Twitter is committed to the system, TV Timelines stands the chance of being a success. After all, social media and TV go hand-in-hand rather nicely, which is a point that I'm sure others can attest to. It's just a matter of the systems brought into play, which is where I feel like TV Timelines can fit in quite nicely. This is still an early development, though, meaning that results should be surveyed. Once this is done, it can be determined if TV Timelines is worthwhile or not.
According to an article on Mashable, it seems like a good portion of people enjoy TV more when there's some kind of social media set in place. In fact, a Nielson study illustrated that 15% of viewers take part in this activity, as those adults tend to watch 5 hours of TV, or more, each and every day. What social media does is allow people to discuss what they are watching, engage in conversation with others about certain shows, and create bonds as a result.
This is where the concept of Twitter's TV Timelines can come into effect, which is more of a mobile experience than anything else. The way that it works is if you tweet out with a specific hashtag, related to a particular show, you will be given an invitation to try out TV Timelines. What this service will do is trim the proverbial fat, allowing you to get immediate news on certain shows. Everything will be displayed in streamlined fashion, which makes matters that much easier.
Second-screen experiences are nothing new in media, especially when companies such as WWE have been able to latch onto this earlier. However, given the massive reach of Twitter that social media agencies can attest to, one can argue that their experience with TV Timelines will be stronger. Given the vast amount of TV shows, and the interest in each of them, and there's a great level of potential to consider. It's just a matter of whether or not it's realized, which firms like fishbat will undoubtedly observe.
If Twitter is committed to the system, TV Timelines stands the chance of being a success. After all, social media and TV go hand-in-hand rather nicely, which is a point that I'm sure others can attest to. It's just a matter of the systems brought into play, which is where I feel like TV Timelines can fit in quite nicely. This is still an early development, though, meaning that results should be surveyed. Once this is done, it can be determined if TV Timelines is worthwhile or not.
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