How You Can Benefit By Hiring A Design Studio Over An In-House Design Team

By Alex D White


While most companies prefer having their own marketing and design team for doing related jobs, hiring an outside design studio can be quite beneficial. The main reason big companies carry out their graphic design services on their own is because they perceive it to be cheaper than hiring outside services. This might be true if you have a big company with simultaneous design projects, but it can be financially disastrous for a small or medium sized business looking to conduct print and web design jobs.

During the last couple of years, it has become very costly to locate, hire and fund in-house design talent, particularly if the talent has experience. You will have to consider such costly particulars as salaries, boosts, software costs and upgrades, holidays, matching taxes, management, health advantages, sick days, and so forth. Additionally, you might also need to plan for the price of retaining that talent.

In addition, design teams working in-house can have a quite frustrating turnover. Eventually, the unforeseen hidden costs and problems always outweigh the perceived cost benefits. Hiring an outside design studio is different. You do not have to worry about the productivity and funding of the team - only the design at hand.

To be able to stay in business, graphic design studio must be competitive constantly. As a result, what this means is employing the very best talent for the job. Anytime you will need a task finished, you can call the studio, whether it is a print design, print production or multi-media production. Leave the management and procurement of the talent to the studio.

When on a tight budget, it can be nearly impossible to get both talented and experienced in-house design talent. On the other hand, you are almost certainly guaranteed of an experienced design team in most graphic design studios. This production and design experience reduces delays during the design process and maximizes output of the design jobs, thereby making the process more cost effective and easier.

You will also find it more advantageous to hire outside services when you want to advertise the theme of your company. In most cases when designing a given project, you are the one usually managing the details for the job. If you do not have the capacity to hire an art director, production manager, and a project manager, you will have to fill in those shoes. This may usually cause a deficiency in certain details that a professional would not miss.

Look for a studio that has both efficient knowledge and quick response. Consider a company that takes the time to answer all your queries about the design process or at least explains some of the topics and terms with which you are unfamiliar. On the other hand, if you find that the company is hesitant in giving out relevant information, pass that one out.

The greatest problem companies have is coming to terms with the hourly or project rate from the studio. However, if you put this rate into perspective and weigh it against all of the headaches and long-term costs of the internal design team, you may find the cost quite reasonable. In the long run, you save quite some money outsourcing the services.




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