Event Promotion And Live Event Production Company

By Sarah Reed


When it comes to producing concerts and other events, there are different ways in which to do so. In most cases, a live event production company takes care of most of the work. As such, this article provides information on the tools and techniques used to produce such an event.

In most cases, these companies work with large scale productions such as large concerts, theatrical shows, live bands, opera and modern dance. For, there are a lot of different areas which must be set up and taken down at each event. These include, staging, special effects, transport, lighting, packaging, sound, communications and at times, make-up and costuming.

Sound amplification is most likely the first big wave which became popular when added to film in 1927. Whereas, visual presentations at concerts and shows did not become popular until the 1950s and 60s. While sound and visualization technology first become popular in the movie industry, both are now part of most live performances.

In fact, sound reinforcement has been around since 1927 when sound was added to the Jazz Singer, the first talking film. Later, the first public address system which could be amplified in outdoor settings as developed, becoming the first large scale sound system in the 1930s.

Then, in the 1960s, Bill Graham assisted the historic Fillmore Auditorium in San Francisco when there was a need for sound systems which could be interchanged quickly and easily. In fact, Graham also founded FM Productions in the early 1970s to provide light and touring systems to bands such as the Grateful Dead and others whom toured on a regular basis.

The production company and a number of San Francisco based musicians became embroiled in a heated debate over the best type of sound system available. For some, it was an array or split array of speakers while others believed horn loaded speakers provided more clarity and better highs and lows in the music. As a resolution, the Grateful Dead and others began providing the sound equipment for each performance.

The production companies in existence today have a lot more going for them than those in the beginning days of live productions. For, there are now basic standard policies and procedures which most of these companies agree are the best in the business. While this is the case, there are also a number independent production outfits whom follow the original stylings of Bill Graham productions.

The history behind how Bill Graham came to the United States is an interesting one. For, Bill first escaped the Nazi invasion at age 10. After which, the young Bill Graham relocated to New York and was placed in foster care.

Bill attended high school and college in New York and obtained a degree in business. Then, in the early 1960s, Graham relocated to the Bay Area of California and started a career promoting and producing live events. The first group to hire Bill Graham was a group of politically inspired comics, The San Francisco Mime Troupe in the early 1960s, a group that is still active and performing on a regular basis.




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