At one point in time, Hip Hop producers did not necessarily need to know about every aspect of the process involved with putting an album together. They were able to get by focusing primarily on the recording process. However, music producers new role in the music industry dictates that they must wear many hats, and be familiar with all of the aspects of the business.
The recording industry has gone through many changes in the past two decades. With the growth of the internet and digital releases, the entire landscape has changed. Radio play and the sales of physical copies of records have much less importance than they used to. Most fans hear new music by downloading it or going to YouTube, and viral marketing has taken on a great deal of importance.
The changes in the business itself have brought on some of the changes in the producer's role. A good Hip Hop producer can oversee every aspect of the careers of their artists. This article will describe some of the primary functions a producer must serve. There may be more!
1. Recording engineer. A good producer must know about both classic and new techniques for recording music. He or she needs to stay informed about the latest technology, while knowing which classic techniques are still viable. This is necessary to advise the artist, and to make decisions about how to bring the best sound to the material. This is something that has always been a big part of a producer's job. That has not changed.
2. A musician. It is important for anyone in a management position to know about the jobs that they supervise. The best producers are musicians themselves, which helps them to advise their artists from a knowledgeable standpoint. Knowing about the raw music, which is the basic building block for the polished recording, will be incredibly beneficial, and will give the artists more respect for your opinions.
3. A & R executive. Artist and repertoire is the aspect of the business that involves searching out new talent, and helping both new and established talent to grow artistically. An A & R executive supervises the evolution of an album during the recording process, and serves as a bridge between the record company and the artist.
4. Marketing experts. Good producers know how to market the artists they produce. In the digital age, this is of the utmost importance. You must know how to advise your artists regarding branding, social media, public image, interviews, and all other aspects of presenting themselves to the world. Marketing is no longer limited to press releases and interviews. The internet offers the opportunity for constant, 24-hour-a-day marketing.
These are just a few of the hats that music producers must wear. In an industry that is constantly changing, there are new responsibilities and issues arising every day for producers to deal with. Staying abreast of these changes is one of the most important things you can do as a professional. You should always be striving to understand new dimensions of the work that you do and the industry in which you do it.
The recording industry has gone through many changes in the past two decades. With the growth of the internet and digital releases, the entire landscape has changed. Radio play and the sales of physical copies of records have much less importance than they used to. Most fans hear new music by downloading it or going to YouTube, and viral marketing has taken on a great deal of importance.
The changes in the business itself have brought on some of the changes in the producer's role. A good Hip Hop producer can oversee every aspect of the careers of their artists. This article will describe some of the primary functions a producer must serve. There may be more!
1. Recording engineer. A good producer must know about both classic and new techniques for recording music. He or she needs to stay informed about the latest technology, while knowing which classic techniques are still viable. This is necessary to advise the artist, and to make decisions about how to bring the best sound to the material. This is something that has always been a big part of a producer's job. That has not changed.
2. A musician. It is important for anyone in a management position to know about the jobs that they supervise. The best producers are musicians themselves, which helps them to advise their artists from a knowledgeable standpoint. Knowing about the raw music, which is the basic building block for the polished recording, will be incredibly beneficial, and will give the artists more respect for your opinions.
3. A & R executive. Artist and repertoire is the aspect of the business that involves searching out new talent, and helping both new and established talent to grow artistically. An A & R executive supervises the evolution of an album during the recording process, and serves as a bridge between the record company and the artist.
4. Marketing experts. Good producers know how to market the artists they produce. In the digital age, this is of the utmost importance. You must know how to advise your artists regarding branding, social media, public image, interviews, and all other aspects of presenting themselves to the world. Marketing is no longer limited to press releases and interviews. The internet offers the opportunity for constant, 24-hour-a-day marketing.
These are just a few of the hats that music producers must wear. In an industry that is constantly changing, there are new responsibilities and issues arising every day for producers to deal with. Staying abreast of these changes is one of the most important things you can do as a professional. You should always be striving to understand new dimensions of the work that you do and the industry in which you do it.
About the Author:
Learn more about Hip Hop production and Hip Hop producers at Phoenix Recording. Follow Phoenix Recording.com on Twitter where you can stay up to date on futuristic Hip Hop producers.
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